Lankelly Chase: Connected Campaign

We worked with Lankelly Chase to create a campaign and sub brand for a series of research around ‘severe and multiple disadvantage’. The two main pieces of research looked at the situation in Scotland through the voices of people with lived experience and another focused around the gendered experience of people in England.

We created the ‘Connected’ name and ‘New conversations about severe and multiple disadvantage’ line from workshops with stakeholders. A visual concept around the ‘dark matter’ and the fabric that binds us as a society created a strong and impactful brand. We designed all other collateral such as reports and event materials as well as commissioning photographic work that ensured people with lived experience were given agency in how they were presented. The reports have since been cited by government.