Pfizer digital communication

Pfizer’s EU Government Affairs Team is based in Brussels, Belgium. They engage with EU policy-makers and other stakeholders for the benefit of patients and innovation. We were tasked by Pfizer to position its work in EU Government Affairs in the digital space and through supporting offline materials. We targeted EU policy-makers, journalists, and influencers with messages supporting the value Pfizer (and the medicines industry in general) delivers to Europe’s health and economy as well as showing support for policies that promote expanded access to medicines , life sciences, innovation and growth.

Website

We developed a Pfizer EU website which introduces the work of the Pfizer EU Government Affairs team in Brussels and the organisation’s vision for the EU. Key areas of policy focus were shared with us by the client in order to develop the site content and we created online fact sheets for each policy area. ZN worked on the visual identity, implemented the hero visuals, took care of the layout and designed the entire website structure.

"We have been working with ZN for the last two years on multiple different projects. We were very satisfied with the design of the website and welcome packs. Their dedication to our social media presence has also proven a great asset. We appreciate the team’s attention to detail, strategic support and creative approach to help us reach our audience".

ANDREA CHIARELLO
Senior Manager, EU Government Affairs