# Typografie en branding: Iconisch logo-ontwerp | Domestika

> Een cursus van Quique Ollervides · Design · Gevorderd
> 26 lessen (5h 4m) · 97% van de 940 beoordelingen van studenten zijn positief

Quique Ollervides—designer, illustrator, and typographer for brands such as Google, Microsoft, MTV Latinoamérica, Cartoon Network, and Nike—walks you through the process of designing a logo, from brainstorming and sketching to vector drawing, paying special attention to font development and layout.

## Voor wie is deze online cursus bedoeld?

Designers, illustrators, and artists of any kind who are interested in better understanding the process involved in developing a logo.

## Wat is het cursusproject?

Design or reinvent an iconic logo inspired by an image, the name of a fictional restaurant, a TV series, a movie, or a book.

## Vereisten en materialen

To take this course, you need basic knowledge of design, typography, and drawing.

You also need pencils, bond paper, tracing paper, a scanner, and a computer with Adobe Illustrator and Photoshop installed.

## Inhoud

### Introduction

Hello I am Quique Ollervides, thanks for your interest in my course, in the first unit you will know about my professional career, the projects I have done and what inspires me to continue creating. Let us begin!

### Project, basic concepts and references

In this unit we started to develop our project; The first step is to decide what logo we want to make and once this is done we will gather graphic material that will serve us for our research process and the creation of a mood board.

### Knowing your brand

In this unit you will develop the understanding of the word that makes up the name of our brand. Before starting to design it is important to know what letters, how many words or lines they form and understand how it directly affects the design of it.

### Typography and layout

In this unit you will meet great designers and typographers whose work has helped me explore new ways of solving typographic composition problems. Then we will identify the typographical forms that work best for our logo and we will make quick sketches to explore various paths.

### Vectorization

You will know my working methodology as a designer, when I have to solve logos based on typography. Much of what happens in this unit is key to personalizing your brand.

### Isotype

In this unit we will explore different ways to design an isotype that can accompany our brand.

### Composition

In this unit we will combine everything we have learned and previously designed, such as typographic and isotype composition, to begin to visually unite them with envelopes and different lockups.

### Final adjustments

We have reached the end of our course, thanks for being here. I hope that everything learned will be useful for your day to day. The following lessons are the last details you should take care of before presenting or publishing your logo.

## Audio en ondertiteling

**Audio:** Spaans, Engels, Frans, Italiaans, Portugees, Turks

**Ondertiteling:** Spaans, Engels, Portugees, Duits, Frans, Italiaans, Pools, Nederlands, Turks

[Typografie en branding: Iconisch logo-ontwerp](https://www.domestika.org/nl/courses/137-typografie-en-branding-iconisch-logo-ontwerp)