Mighty Wieners Brand Identity

I was approached by husband and wife team Kate and Chris, to create an in your face brand identity for their gourmet vegan hot dog company, Mighty Wieners.

Ethical, hard working, fun and welcoming sum up this passionate team. Not afraid to let their personality shine through, we leaned into the wiener double entendre making the brand a great conversation starter.

What started as a dream and then a pop up food truck at festivals, armed with branding that matched their outgoing personalities, the pair continued to gain momentum. Fast forward 2 years and Mighty Wieners has an entourage of loyal foodies and is now bricks and water restaurant serving great tasting food, that happens to be vegan!

Design elements included main logo, custom word mark and a variety of sub marks and brand icons. All used on packaging, menus, marketing and more.