After App

After is a service related to creating and executing codicil and real-estate documents in the blockchain.

The brandmark is a key, with a bespoke design of the capital letter A on the top. This brandmark is enclosed in a geometric hexagonal shape, representing the value of privacy and secrecy.

The design of the capital letter is also used to represent the utility token #OBOL.

The sophisticated and elegant brandmark is paired with a bespoke sans serif typeface that represents the bold encrypted structure behind creating a Will through After’s platform.

After's colour palette spans varied colours: from the very light, like white and pink, to darker, death-related shades like purple and black. Colours are always used with a gradient, to add depth to communication materials.

Rich in illustrations that talk about the metaphor of an afterlife (though without being strictly religious), the design of the application portrays a sense of timeless elegance with a hint of tech-edginess.

The illustrations are part of a non-fungible token (NFT) collection called Elysium (from the Greek, Ēlýsion pedion; a conception of the afterlife developed over time by some Greek religious and philosophical sects and cults).