Fresh oil

Fresco aceite

In olive slang, the term "FRESH" refers to the oil that has just been produced from the oil mill.

Inspired by this concept, we created the name and identity of the brand "FRESCO." An organic extra virgin olive oil that the Moreno family has been traditionally cultivating in Castro del Río since the last century.

To create the design and packaging, we strolled through its centuries-old olive trees, collected their leaves, and scanned them.

In this way, the graphic identity of “Fresco” is born from the trees and is totally linked to them.

These leaves represent the ecological value of this EVOO, which prioritizes respect for the land and its natural environment.

frescoaceite.com

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