Intellectual Property: from the Idea to the Universe of Brands
Kursus oleh Flor KohanIlustrator dan direktur seni
Kursus oleh Flor Kohan, Ilustrator dan direktur seni
Learn to develop a brand or product based on your ideas
Flor Kohan -ilustrator and creative director- is the creative mind at the head of Colorium, a design, illustration, animation and branding studio focused on the little ones. After several years dedicated to the world of creation, Flor began to realize the potential of many projects (often initiated as pure creative exercise) to become an intellectual property. Since then, he has launched a method to convert all kinds of ideas - an invention, a literary or artistic work, symbols, names, images ... - into a brand project, making them interact with multiple platforms and introducing them into infinity world of licensed products.
In this course, you will talk about the creative process behind the development of an intellectual property and its potential in terms of licensing. In addition, it will give you all the tools that will allow you to make all those ideas that you are leaving locked in your notebook, jump into the universe of brands and settle in the collective imagination.
Apa yang akan Anda pelajari dalam kursus daring ini?
1 pelajaran & 1 unduhan
Meditation and creativity
1 menit, 1 detik
Those "personal projects"
1 menit, 1 detik
Creative map
1 menit, 1 detik
The order of the factors ...
1 menit, 1 detik
Where, when and how
1 menit, 1 detik
The Bible
1 menit, 1 detik
Apa yang termasuk dalam kursus ini?
You will begin by getting to know Flor's work, who will tell you about all her projects and how they have helped her obtain the necessary tools to fully understand the procedure of turning an idea into a licensed product. In addition, he will discover your influences and show you what inspires him most.
Many of the best ideas come up as simple creative exercises or as personal projects; Flor will teach you to discover the potential of these ideas, paying special attention to the way they are born and their intentionality.
Flor will give you some keys to success about where, how and when to show your projects. You will learn what the Bible is and what it is for, the pitch and you will see how to carry out a style guide for your project.
Perangkat lunak & alat yang direkomendasikan untuk kursus ini
Apa proyek kursus ini?
From your ideas or characters, you will develop your potential to turn it into a copyrighted product.
Untuk siapa kursus daring ini?
Designers, illustrators and creatives in general who are looking for ways to materialize their ideas and give them brand consistency.
Persyaratan dan bahan
Basic knowledge of Adobe Photoshop and Illustrator is necessary and it is also advisable to have domain of some application for presentations, such as Keynote, Power Point or Acrobat.
Ulasan
- 3 tahun yang lalu
I really enjoyed this course!
- 3 tahun yang lalu
Looking forward to learning something new about this field...
- 3 tahun yang lalu
Útil e inspirador. A pesar de que mi proyecto no es televisivo, me ha servido como base en el pitching.
- morena_nardonePLUS4 tahun yang lalu
A pesar de ser interesante lo que cuenta, y la pasión con la que cuenta quien es, lo que le gusta, su trabajo, etc, parece más una charla alredor de una taza de café, donde en casi 2 horas, sólo un 10-15 minutos son prácticos y de guia realmente necesária y conectada con el título del curso. No aprendí practicamente nada de lo que ya sabía y me encuentro al mismo punto.
- 4 tahun yang lalu
Sehr inspirativ! Danke
Isi
- U 1
Introduction
- Presentation
- Influences
- Meditation and creativity
- U 2
How stories are born
- Those "personal projects"
- Creative map
- The order of the factors ...
- U 3
Tools needed
- Where, when and how
- The Bible
- The pitch
- Licensing and style guides
- U 4
We are ready
- The development of the pieces
- conclusion
- FP
Proyek akhir
- Intellectual property: from the idea to the universe of brands
Apa yang diharapkan dari kursus Domestika
Belajar dengan kecepatan Anda sendiri
Nikmati belajar dari rumah tanpa jadwal tetap dan dengan metode yang mudah diikuti. Anda bisa mengatur kecepatan belajar Anda sendiri.
Belajar dari para profesional terbaik
Pelajari metode dan teknik berharga yang dijelaskan oleh para ahli terkemuka di sektor kreatif.
Bertemu dengan guru ahli
Setiap pakar mengajarkan apa yang paling mereka kuasai, dengan pedoman yang jelas, semangat yang membara, dan wawasan profesional dalam setiap pelajaran.
Sertifikat
PLUSJika Anda anggota Plus, dapatkan sertifikat khusus yang ditandatangani oleh pengajar Anda untuk setiap kursus. Bagikan di portofolio, media sosial, atau di mana pun Anda suka.
Dapatkan kursi baris depan
Video berkualitas tinggi, jadi Anda tidak akan melewatkan satu detail pun. Dengan akses tak terbatas, Anda dapat menontonnya sesering yang Anda butuhkan untuk menyempurnakan teknik Anda.
Berbagi pengetahuan dan ide
Ajukan pertanyaan, minta masukan, atau tawarkan solusi. Bagikan pengalaman belajar Anda dengan siswa lain di komunitas yang sama bersemangatnya dengan Anda dalam hal kreativitas.
Terhubung dengan komunitas kreatif global
Komunitas ini merupakan rumah bagi jutaan orang dari seluruh dunia yang ingin tahu dan bersemangat untuk mengeksplorasi dan mengekspresikan kreativitas mereka.
Tonton kursus yang diproduksi secara profesional
Domestika menyusun daftar guru dan memproduksi setiap kursus secara internal untuk memastikan pengalaman belajar daring berkualitas tinggi.
Tanya Jawab Umum
Digital illustration is the creation of images using digital tools and software. In this course, you’ll learn techniques to create and animate characters, develop backgrounds, and apply digital color for creative and editorial projects.
Prior experience isn’t required, but basic familiarity with digital tools is recommended. This is an intermediate-level course designed for those wanting to deepen their visual and narrative creativity.
It’s recommended to have access to software like Photoshop, Illustrator, Flash, and After Effects, as well as a graphics tablet or computer for digital illustration and animation.
You’ll learn how to create original characters, animate scenes, design visual identities and branding, prepare portfolios and dossiers, and professionally present creative projects.
The course provides strategies for pitching projects, negotiating with producers, crafting pitches, and tailoring your proposals to cultural markets and institutions in Argentina and worldwide.
You’ll learn to design characters with unique identities, create illustrated settings, and build brands around intellectual properties for animation and publishing.
The course explores visual storytelling techniques and strategies to expand creative projects across multiple platforms, blending illustration, animation, and branding.