Branded Content and Content Curation for your Personal Brand

Ringkasan kursus

• U 1: Introduction

  • Presentation

  • Influences

• U 2: Branded Content

  • Where do you get the Branded Content from?

  • Branded Content: step by step

• U 3: Content Creation

  • The case of San Miguel I

  • The case of San Miguel II

  • Other cases of Branded Content I

  • Other cases of Branded Content II

  • And in other networks ... what?

• U 4: Content Curation

  • What does Content Curation mean and why is it so important?

  • Flipboard, content for user and brand

  • Other creative cases of Content Curation

  • Phases for the Content Curator. How to choose the content

• U 5: The strategy

  • Content Curation + Content Creation = your "digital brand"

  • Where and what I publish

  • The case of 'The Corpse of Ana Fritz'

  • After the publication: do's and don'ts

• U 6: The exercise

  • The briefing

  • Branded Content applied to a personal brand of a designer

• Proyek akhir

  • Branded content and content curation for your personal brand

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Carla González & Eva Morell

Kursus oleh Carla González & Eva Morell

Guru Plus

Pendongeng dan Kurator Konten

Mengikuti

Bergabung sejak Desember 2017

Carla González adalah seorang penulis kreatif dan pendongeng ulung. Sepanjang karier profesionalnya, ia telah berkolaborasi dengan berbagai klien seperti Moritz, IKEA, BMW, Vueling, Women's Secret, dan Casio, di antara mer...