# Strategy and Creativity to Design Brand Names | Domestika

> Kursus oleh ignasi fontvila · Marketing & Business · Pemula
> 1 pelajaran ( 2h 57m ) · 98 % dari 563 penilaian siswa bersifat positif

Ignasi Fontvila -specialist in brand verbal identity for clients such as Seat, Repsol or Danone- will teach you an effective naming methodology. 

 You will learn how to propose a name creation project from a professional point of view and you will discover how to avoid the most frequent problems to get distinctive and memorable names capable of transmitting powerful and flexible concepts. 

 You will also know the importance of the final validation of the names, thus ensuring their registration and cultural viability.

## Untuk siapa kursus daring ini?

To students and professionals of the Communication, the Graphic design, the Creativity, the Marketing, the Branding and the Direction of companies in all his scopes.

## Apa proyek kursus ini?

The project of the course consists in the creation of a name for a passenger transport service in high-speed trains. The methodology explained during the course is easy to apply and follow up in order to easily and quickly develop the project in its entirety.

## Persyaratan dan bahan

No materials or special knowledge are needed to be able to follow the course with total normality. Only a certain sensitivity towards words.

## Isi

### Introduction

Hello mate. In this first unit I will introduce myself: I will tell you how I came to make brand names in Nomen by pure chance. I also want to talk about some great professionals that have somehow shaped the namer that I am today. And I will also show you some books that, without realizing it at the time, have always been there accompanying me in my professional changes (and without which I am sure that today I would be somewhere different from the one I am in).

### What should we know before tackling a naming process?

The day arrives when a client asks us if we can create a brand name for a product that is going to be launched. Or that we ourselves are going to found our own company. Before launching ourselves to think of names blindly, we must take into account several aspects: what the name is for, what problems we will face, what negative consequences may have a bad choice of name and who can help us solve these issues.

### The conceptualization phase

The conceptualization in a naming project is equivalent to the foundations of a building: if they are well built, they will be able to support the entire weight of the house without any problem. Therefore, in this first stage of the project we must define with the utmost precision what meaning we want to convey with the name and in what tone we want to transmit it.

### The creation phase

Validated strategy by the client, it is necessary to create as many alternative names as possible using the maximum of techniques, to give our creative production variety and depth. Then we must make a selection of the names that have the greatest potential, taking into account semantic, phonetic, morphological and marketing criteria to finally present the client with the best candidates to solve their naming challenge.

### The validation phase

In this unit you will see that creating names and presenting them to the client does not mean having finished the project. The real final phase of a naming process is linguistic-cultural validation and legal verification, crucial steps to certify that the name is free of unwanted meanings in the market languages where the brand will act and that will not cause registration problems .

## Audio dan subtitle

**Suara:** Spanyol, Jerman, Bahasa inggris, Perancis, id, Italia, Belanda, Polandia, Portugis, ro, Turki

**Subtitel:** Spanyol, Bahasa inggris, Portugis, Jerman, Perancis, Italia, Polandia, Belanda, Turki, ro, id

[Strategy and Creativity to Design Brand Names](https://www.domestika.org/id/courses/140-strategy-and-creativity-to-design-brand-names)