Zodiac | Alex and Alexa

Zodiac | Alex and Alexa

I was approached by children's clothing outlet Alex and Alexa to create a series of twelve illustrations for their monthly Horoscope blog posts.

The illustrations had to be appealing for both children and their parents who read the blog, as well as being appropriate for the time of year each post was to be published. I developed a collection of woodland animal characters wearing seasonal outfits and enjoying varied seasonal activities to feature in the illustrations. Each illustration was designed with a unique colour palette to reflect the time of year, ensuring each month's image would be fresh and different.