What is Your Brand’s Look & Feel?

Discover the importance of this key branding tool and easy ways to apply it to your brand, with Silvia Bosch

There are a few key considerations you need to explore when creating your own brand. From your objective to the way in which you’re going to achieve it. Passing by the very important question of what you want your brand to be like. Which is where the importance of your look and feel comes in.

Know what it means? Digital consultant Silvia Bosch has over 50,000 Instagram followers and explains what this key branding term actually means in the video.

What is your Look and Feel?

Most people think that a brand’s Look and Feel is only about its logo, or color palette. But this concept actually refers to something more global, something that goes beyond the digital.

Look and feel covers everything you see and feel that makes you relate to a particular brand. It goes beyond just your digital elements. For example, if you provide an in-store service, everything, from the bags to the store design colors, has to be coherent with other brand elements, like your digital strategy.

Silvia explains that you have between 3-5 seconds to generate impact on entering an Instagram profile, and that impact is generated through the Look and Feel. One of the things you need to avoid when creating your Look and Feel is trying to cover everything. You don’t need to target every single audience. You need to define your target and generate your strategy on that basis.

Love this video? If you want your brand to shine and stand out for its creative content, don’t miss Silvia Bosch’s online course: Creating a Visual Strategy for Social Media.

English version by @studiogaunt

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