34 Words That People Hate | British GQ

34 Words That People Hate
Spot illustrations for British GQ. 34 words and phrases that no one should ever use. From the verbal sludge that is the internet, boardroom and pop culture, conversational tics catch on like online memes and, as such, most are for lightweights. Don’t ever let yourself utter these… Text by Thomas Barrie.

Client British GQ | AD Kevin Fay | Agency Dutch Uncle | Date 2019