Monogram logo design | from concept to presentation

monogram is in art and craft goods like paintings and decor, from Simply being passionate about Art. How simple things can give you creative ideas - most of it revolves around inspirational characters from Medusa to Frida Kahlo but most important things that are good to look at again and again.

monogram logo will be in with a hint of handwriting and pastel colors. Very elegant yes chic/casual. Maybe some Element from Dali/Frida Kahlo/Harry potter etc with Handwritten font.

monogram future plans to grow into a contemporary design brand and have more product lines like pillow covers,
t-shirts, fashion, etc. 18 - 40 years, people who like interior decorations and art. will be the audience. I have found my competitor to chumbak and wafff.

Objective
Increase recognition of Monogram by modernizing its visual identity that will emphasize the Media's most important asset its name and can be used consistently all communications.

Strategy
Monogram identity should find balance along with a traditional simple continuum.

It should feel:
Artistic, minimal, and bold enough to identify.
classy lasting and modern.
simple and distinct rather than cluttered.

-----User Persona For Stylescape Process-----

person Someone who loves art, likes beautiful things around, highly appreciates details and colors and handmade things. Believes in feminism/minimalism/ lifestyle. Wears personalized and smart yet simple attire. Educated, artistic, creative, and fun-loving.

Belongs to the creative industry/ any professional with a taste for interiors and art collection. They like to spend time reading, writing, or watching creative and art videos. Who paints on a weekend. Feel surfaces, are able to find stories in every product.

They have a comfortable lifestyle, Above Medium to high earning, Shop online. The idea of a perfect evening for this person would be reading a book or browsing through a book of art museum pictures while sitting in a beautiful cafe/ home.

Monogram - A monogram is a motif made by overlapping or combining two or more letters or other graphemes to form one symbol.

The natural color is good because of its natural authenticity & purity that comes from natural flowers which reflect in monogram painting, the authenticity in design art. The inspiration from the use of flowers is taken from Frida Kahlo for her love for nature and flowers. Hence / therefore her works are inspired by nature.

In the Monogram logo, we should keep in mind the authenticity in design, sense of nature, and the shape of the logo comes from the flower. In the Monogram logo, we should keep in mind the authenticity in design, sense of nature, and the shape of the logo comes from the flower. the attributes of the flower colors, beauty, natural sense, fragrance, art by god go very strong with the brand attributes.

The Monogram logo starts from the center of the flower which is in a negative shape further blooming into a bigger visible shape in the form of brush stroke to give reflection to the tool of art and turn it into 3 color flowers.

The main color is the primary color which is mixed and made into secondary color and furthermore mixed and made into tertiary colors. So all the colors come from primary color wherein all the 3 colors are merged together to create something great by working together.

Primary color
A set of primary colors is a set of colorants or colored lights that can be combined in varying amounts to produce a gamut of colors.

Secondary color
A secondary color is a color made by mixing of two primary colors in a given color space.

Tertiary color
A tertiary color or intermediate color is a color made by mixing full saturation of one primary color with half saturation of another primary color and none of a third primary color

The overall shape comes out as a mark that is functional and can be used at any place and still come out as a great identity that can work on all other platforms.