AJ Mitchell - Burn Music Video

Animation video did for AJ-Mitchell "Burn" song. The video is the results of combining 2D and 3D animation, smooth transition and a hand-drawn look and feel.

Commissioned by Epic Records for the release of the new single Burn by AJ - Mitchell, directed by the NY Creative Studio, Burn&Broad.

The project also included the de design of the single cover art and some Social Networks Assets, as Instagram, Spotify, Twitter and YouTube.

AJ Mitchell Said about his song:

"'Burn' is particularly special to me. I wrote this as a conversation with myself. Reminding me of the importance of having a voice in everything I do. Using my voice, my music and my platform to push for change is important to me. The track is a personal reminder of the responsibility I have to speak up and speak out."

CREDITS
Client: Epic Records
Artist: AJ Mitchell
Creative Direction: Burn & Broad
Design – Animation: Framelight studio