Primero B

por Natalia Romero @nataliarr

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PRIMERO B

A mobile application in development from Spain, dedicated to the online management of non-vacational rent; being a mediator and facilitator of incidences, for the owner as well as for the guest.

With the brand name -which means it’s the base floor of a building- as a starting point, the idea is to turn the word ‘PRIMERO’ into a number ‘1’ giving it the notion of ascent from one floor to another, which in this case is represented by the letter ‘B’ and the dot inside the B is the guest, who inhabits the home.

Through simplicity, the minimalist application of the image and inspiration in the Pop Movement added to the colors, Primero B looks to be a warm, accesible, friendly and youthful app for its users

BUSINESS CARDS

POSTERS

The posters are inspired by some of the spaces that the houses have, the B of the logo represents the window towards that home, in which the circular element becomes the protagonist of each image, it is he who makes each space his home.