Grupo Imagen

The Mexican broadcast television market was long dominated by two giants: Televisa and Azteca. In 2016, a third media brand joined them: Imagen. Imagen unites several major online, print, radio, and television brands under a single banner, with programing in news, entertainment, sports, and lifestyle.

Highlighting the company’s central theme of inclusion and diversity, the symbol brings together two fundamentally different geometric shapes to create a letterform.