GarayArango Brand Project

Daniel Garay Arango is a colombian photographer, specialized in black and white, fine art architectural and street photography.

With the perspective in his photographs as a major source of inspiration for his branding, the use of straight and angle-ended forms was trully important.

A brand that doesn’t need more than a single element to talk about his work: the use of his name and the letter A in ‘Arango’ working as a graphic and minimalist abstraction of his photographs; a modular element which works as an indicator that will eventually be key in any graphic application for the brand.