Every year takes place in Madrid a festival focused on the gastronomy and it touches all areas of the city like design, art, culture, fashion, literature,etc.
For this year, they called us to create the imagen of the event that celebrates its tenth aniversary, where the value of the gastronomy is represented.
After a month and a half of work together with the client, they decided to change this creativity radically and we sadly stopped the project.
This is the work we made for them and how the campaign would have looked in the city.
This is the version without Logos.
If you want to see what they finally made for the festival, visit this link
Creative & Art Direction