Coquétame. Branding

Coquétame es una Start-up que ha desarrollado tecnología de recomendación propia para ofrecer un servicio de personal shopper online. Ha sido uno de los diez proyectos ganadores del Programa Wayra (Telefónica).

Por eso, para modik ha sido un reto crear la marca, ya que combina aspectos tan complejos y aparentemente antagónicos como la moda y la inteligencia artificial.

El lettering desarrollado imita a una cinta que envuelve, cuida y mima de una forma elegante y personalizada, conceptos que debíamos tener siempre presentes para no perder la esencia que nuestro cliente buscaba.

Coquétame is a Start-up business wich has developed its own recommendation technology in order to offer a personal shopper online service. It has been one of the ten winner projects of Wayra Program (Telefónica).

So for modik has been a challenge to create the brand, as it combines aspects such complex and seemingly antagonistic as fashion and artificial intelligence.

The lettering developed imitates a tape that wraps and cares in an elegant and personalized way, concepts that we have always present to keep the essence of what our customer wanted.