The Roche iCare: An educational virtual reality experience

The Roche icare VR Experience

The immersive experience was displayed at the iCare Conference in Dubai where people were encouraged to take part during program breaks, and at the start and end of each day. We arranged viewing terminals with rotating leather chairs and headphones so the guests could safely rotate in 360 degree space during the virtual experience.

The Virtual reality experience along with the application was well reviewed by the guests and they were captivated for the duration of the videos that Roche originally wanted to play in addition to the immersive time they spent exploring the virtual world navigated only by reading the key messages. This transformative experience was not only an entertaining element at the medical conference, also a full immersive brand experience with educational value.

The roche virtual laboratory and wellness center

Upon wearing the headsets, guest began their virtual experience. They are welcomed into a Roche Virtual Lab with the new and complex cobas® system. Above the machines, guests could choose one of two rooms to enter.

Sharing Hope: An emotional virtual experience

The purpose of this experience was to emotionally connect the event goers to the brand and the campaign on a deeper and more personal level. As the campaign’s concept is built around the cardiologists’ point of view, the users were put in the doctors’ shoes to understand and better relate to the issues.
Playing this video on a mobile device will allow you see the scene as a 360, alternatively you can use any conventional VR headset with a mobile phone and test out the experience yourself !

The Clock Room: Capturing a critical moment in time

A key product feature is how the Roche cardiac tests assist doctors in making life or death decisions in a critical amount of time. A choice that can save patients lives. To translate this urgency and the product’s USPs, we created a room filled with clocks and watches. The users were required to interact with their environment and respond to queues before traveling on to the next experience. This was a true demonstration of how the multi-sensory setting of a VR environment can captivate customers and deliver on-point brand messages.

Playing this video on a mobile device will allow you see the scene as a 360, alternatively, you can use any conventional VR headset with a mobile phone and test out the experience yourself!

The Virtual Space Theater

The interactive journey leads viewers to a virtual theater where they can watch one of the testimonial videos in the quiet of space. The sounds of the conference were muted by headphones and the theater-sized screen provided them with the luxury of a private viewing.