Antarctica Subzero // #guitarrasubzero
They asked for a banner to promote Antarctica Sub Zero as the official sponsor of the Aerosmith concert in Brazil.
We ditched the banners and combined the spirit of Rock and the coldest beer on earth to freeze a Gibson Les Paul guitar. Rock Fans guessed on Twitter how long it would take the guitar to melt as they watched the event live, online.
This way, instead of just using a banner to promote the brand, we used Twitter and put the whole country to promote it for us. In less than six hours, Antarctica Sub Zero became the #1 Trending Topic Brazil and #2 Worldwide. We increased our followers by 770% and jumped from 300 to 100,000 views on the website, in only one day. Not to mention all the free buzz online.