“Freeda Shoes” is a collection of shoes for three different kinds of women with female empowerment.
“Dolce” is a romantic, sophisticated and elegant woman who likes nature and can transform into a butterfly and fly over the trees when she needs to be alone. “Vampy” is a lovely adolescent who deserves to be a free woman and likes doing mischiefs to visitors who go to his house. “Nanuka” is the woman of tomorrow who likes contemporary art and plays with little toys.
We did the art direction, set design and the shooting of these three images that explain these different personality features.