Making the Frooti Fizz TVC was an unforgettable experience. The gift of creative freedom is something you don’t normally see much of in the commercial world. I proposed a simple but strong concept inspired by the feeling of anticipation we get from the classic duel set up. The powerful flavor of a Mango, squaring off with Alia, our embodiment of Fizz.
Collaborating with creative minds like Jessica Walsh, Nadia Chauhan, Zak Mulligan (Director of Photography), the powerhouse that is Alia Bhatt, and an amazingly talented and diverse crew (Hornet and Ransom Films) was something truly special and unique. It helped to make the challenge of capturing the essence of this simple but compelling idea through set design, choreography, edit and even the sound track a source of both personal and professional growth for me. A dream come true.
Concept & Direction: Clim
Agency: Sagmeister & Walsh
Creative Director: Jessica Walsh
Production Co: Hornet
CLIENT: Parlé Agro
Joint Managing Director & Chief Marketing Officer: Nadia Chauhan
Full Credits here: https://vimeo.com/210723950