Visual identity and corporate stationery for Juantxu Beloki, a basque independent cinematographer and documentalist working on film direction, direction of photography and audiovisual production for commissioned films and commercial work.
His work is shaped by an interest of social, political and cultural issues, giving to each film a personal and strong view.
We wanted to create a visual identity that reflects the strenght and personality of Beloki´s work on a simple and conceptual way. We came up with an impact visual concept that represents the no signal TV glitch effect.
The three overlapped screens build a conceptual and symbolic imagotype. This creates a more inspiring and dynamic visual system.