MADAME CAOLIN COUTURE · Brand Identity
These are some pieces of the brand identity that I created for "MADAME CAOLÍN" an exclusive couture & accessories brand. Most of its fashion creations are inspired by vintage aesthetics, 80s underground scene and fetish culture.
I was assigned to generate a feminine and exciting logo, something that may suggest provocation and mystery at first sight . This logo not only had to be easily applied in several brand identity items such as: Business cards, labeling tags, paper bags and packaging, etc. but also to convey the idea of handmade and exclusive by itself.
Charo Vizcaíno a freelance spanish fashion designer who founded "Madame Caolin® ".
The brand's hallmarks are the uniqueness of designs, handcraft production and special care to details. Most of it's production is made of leather and materials such as PVC, perforated metal, silk cords, bondage ropes, elastic bands and satin ribbons are also used.
Inspided by the early days of photography and cinema, 80's cultural scene, and also fetish stream of the 30's, 40's and 50's are a strong influence too.
Black & White are its emblem colours, ocassionally sparkled by goldish and silverish spots.
Chic, feminine and dark styled for a powerful and courageous woman.