Catalan Week in Singapore

Catalan Week in Singapore

In order to make the Catalan Tourism board relevant during the ITB Asia 2016, we decided to bring the most iconic Catalan cultural representation: the castellers.
Castells are UNESCO heritage human towers and we brought 279 Minyons de Terrassa over in order to create some awareness and we coordinated press teams from all over the world to cover the events.

Even thought the process was unbelievably hard, he results were amazing and many Singaporeans and attendants to the ITB got to know a lot more about Catalonia and its culture.