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The shorter the piece, the more complex to develop. Why? Because you only have 10 seconds to narrate an intro, a conflict and an ending. In a 30 seconds ad or a 2 minutes short film you have more time to develop a soundscape.
I was approached by Sergio to compose the music for the Storyboard Art logo bumper. My first approach was to create the energetic funk drum track he wanted. Then I created the sound design following each of movements and drawings the logo developed. The horse, the boxes, the arrows and the final words. As the brand represents a storyboard school, I decided to use pencil drawing and drag sounds to create the piece; then I added some scratch sounds to integrate the sound design into the funk beat in an organic way.