“The aim of the project is to conceive and design a campaign for British Cycling that builds on the public
interest in cycling due to the Tour de France coming to England in July 2014”
I have been commisioned to design a direct mail campaign that can be applied and adapted across a range of media. The campaign is targeted at young people between 12 and 18 years old.
My proposal is to promote bike riding through organized group meetings for a regular cycle ride
between Poole and Bournemouth.
To catch the attention of these young clients the design something will be very dynamic, drawing upon street art (graffiti) and a cycling background and an attractive ‘call to action’ message.
The goals of the proposal are to inform and promote the participation in sports in a creative way.