Naming, identity design and web design for ‘Forward’, a brand specialized in both sport and health treatments. Forward has a luxury Wellness Center in Mexico which offers a wide range of health treatments, from psychology and physiotherapy services to electric muscle stimulation programs.
Produced in The Mood Project.
Since the beginning of the design process, we shared with Forward team the vision that the identity had to be mainly typographic. We wanted it to be simple but significant.
The most important point to reflect in the Forward logo was the dynamism. That´s why we played with the position of the letter 'A' transforming it into an arrow. Also we put the logo on the right side of every composition so it seems to be moving to the direction of the arrow.