Sparkling Holiday
por Adriana Castillo García @adriana_castillo
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LANEIGE Malaysia wanted to get all their fans into the Christmas mood and, is there any better way to do it than reminding them how their beauty makes them shine?
We developed a social media campaign in which LANEIGE's fans shared their sparkliest moment by playing with our app. They had to tag their friends and completing a very special sentence in our app and, as a result, they would get a sparkly video in which they together with their friends have an amazing Christmas holiday in Seoul, where LANEIGE comes from. Some other lucky fans won, in addition, very special and sparkly prizes.
Engaging images
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