Creation of the "2001 Basic watches collection" (economic range of Watchcelona). Design of the "Basic" image and all the graphic materials needed to promote it. The proposal was to eliminate superfluous elements and to highlight the functional, limiting the price but not the quality
to offer carefully designed watches (ageless, fashionable, versatile and free).
Creation of the 2001 Nostrum watches collection (luxury range of Watchcelona). Design of the Nostrum image and all the graphic materials needed to promote it. The proposal was to produce a high quality image, to highlight the simplicity and functionality for which Watchcelona is known. Design of the stand and all the industrial and graphic materials for the intergift trademark of Madrid. Based on the simplicity, functionality and elegance of the company.
INCLUSION IN THE EXHIBITION SIGNS OF THE CENTURY, 100 YEARS OF GRAPHIC DESIGN IN SPAIN.