Campaña ilustración LA ESPAÑOLA ACEITES

PROJECT: Brand illustrations for events and festivities
CLIENT: La Española Oils
Aceites La Española is Acesur’s main brand. This group started as Aceites y Jabones Luca de Tena in 1840, and is considered the oldest olive oil company in Spain. It is also one of the favorite ones of spanish families, with more than 30.000 followers in social media. For this project we used character design to communicate brand values, cooking tips and new products, through a childish aesthetic to make it fun and shareable in social channels.