Volkswagen: Pride Drive

PRIDE DRIVE
Commissioned by BBDO Dublin for Volkswagen, we had the pleasure of conceptualize and produce the campaign for Pride Day 2023 around the incredible new ID BUZZ. Instead of directly using the LGTBIQ+ flag colours, we took a subtle approach, making them appear through light dispersion - the same light that powers this electric vehicle, the same light that makes this community shine. All of this, wrapped up with the amazing hit "The Light' by Deborah's Child, which she kindly provided for this director's cut.