El Universo de la Fruta

I was asked to produce a sizeable corporate artwork representing the Association of Fruit Businesses of Catalonia (Afrucat)'s essential values and commitment to Catalan fruit companies.

My illustration is an allegorical work about the pleasure of being part of a community that respects nature, a society that collaborates to enjoy the fruits of its work in harmony.

I made the illustration using oil painting, acrylics and Uniposca markers. After scanning the image, I added additional details in Photoshop.

My illustration was used mainly as a corporate and decorative image for a 8x4-meter fair stand of the client, the Association of Fruit Businesses of Catalonia (Afrucat).

After that, a limited edition of prints was run to give as a gift for all their associates in the 2023 annual reunion. Other corporate elements, such as the calendar 2023 and a planner, were printed with the illustration, too.