AVAC is a non-profit organisation that accelerates the development of ethical, effective HIV prevention options.
During the Covid-19 pandemic, AVAC chose to revamp their website, so their users would have better access to vital health information.
The first step was revamping AVAC’s digital presence by reviewing their colour palette, typography, and imagery. I also included design elements that would create a simple yet beautiful visual narrative within the site.
The absence of images prompted me to find a colourful solution for text-heavy pages and articles. Drawing inspiration from the concept of AVAC as both a connector and a critical conduit for diverse audiences, I introduced a red thread to link different blocks of content.
The website offers various resources, such as videos, news, reports, presentations, and events. I implemented a content categorisation and visual labelling system with a set of clear icons that represent different information types, to help users find what they need quickly.
Beautiful and bold typography is used throughout the website to create a hierarchy in strong, long-form content and ensure easy skimming.
Lots of content, including data, testimonials, author biographies, and the Clinical Trials database, has been redesigned to help increase AVAC’s trustworthiness whilst improving their discoverability and legibility.