Workaround

The Cambridge Dictionary definition for ‘workaround’ is “a way of dealing with a problem or making something work despite the problem, without completely solving it”.

I play with the creative process that happens when you need to overcome a problem and you face limitations. Your mind opens to use alternative materials or objects that have different purposes but that might as well work. I try to do the same thing to solve the problem of writing the word WORK. In this process, surprises come up and add a sweet/fun layer because of course we all identify with the imperfection.

The Museum logo is not where you would normally place a logo, it’s stepping on the word ‘exhibition’, but this also is an alternative solution, not correct, aiming to drive your attention within the same narrative.