Foam museum platform

Foam - All about photography

We redesigned Foam Fotografiemuseum Amsterdam platform into an exploratory space fostering emotional browsing & content discovery while giving easy access to the event calendar, ticket sales, workshops, archive, podcasts & more.

→ foam.org

Emotional browsing
Visiting an exhibition is a moving, tangible experience. It triggers emotions varying from boredom, to curiosity or strong nostalgic feelings. Without replicating these physical emotions, we embraced the digital realm and applied its many tools to trigger emotion, from colors to motion, typography to sounds. All to enable the visitor with an emotional browsing experience.

An iconic & smart navigation
We took the iconic red banner on the facade of Foam museum and turned this into the main navigation on the platform. This menu bar is constantly contextual, based on where one is on the platform, and offers easy access to relevant links and smart actions.

A space for connections
This web establishes the links between various areas of Foam program (events, artworks, artists, podcasts, etc...) Instead of a simple scrolling page, we make these connections visible and highlight them in an exploratory space where you can zoom, pan & wander...

A building tool for digital exhibitions
Within Storyblok CMS, the Foam team can create their very own digital exhibition. Following a horizontal layout, they are able to curate this custom online space with chapters, special layouts, and color backgrounds.

All about photography
Following Foam motto, we decided to create a layout system that is dictated by the visuals which we never crop arbitrarily.