Smartphones make our lives easier.
But it can also complicate your relationship
if you’re hooked on it.
Surprise your significant other for Valentine's Day
with a priceless gift: quality time at its best, with I Off You.
The sweetest thing.
We sent a QR code created with chocolate
to a few media to earn publicity.
Download the app by tapping your app market button,
and participate in a Twitter promo to win a romantic dinner.
Every single screen and button of the App was illustrated
to enhance our friendly approach to a real problem.
During Valentine’s day, we advertised I Off You
in one of the busiest squares in Madrid.
Awards & Honorable Mentions:
Silver - Mobile campaigns @ El Sol '13
Bronze - Low-cost integrated campaigns @ El Sol '13
Silver - Mobile campaigns @ Inspirational '13
Bronze - Integrated campaigns @Inspirational '13
In book - Best Idea @ CdeC '14. Spanish Creative Club
Contagious News and Trends - Q2/13 Issue 35