NS&I - The Power Of Savings

An integrated campaign for long-standing financial services provider NS&I.

As the only financial institution to be underwritten by the UK Treasury, NS&I have a level of trust and authority that sets them apart from high street banks. So they were perfectly placed to encourage UK savers to get into a regular savings habit.

To help them do this, we created a brand platform appealing to the emotional wellbeing that comes with having financial security. Headlines for each scenario were based on relatable aspects of everyday life that can be improved with extra savings.

CREDITS
Lead creative and copywriter
Jayshree Viswanathan

Art director
Paloma Pini-Reed

Designer
Dante Attuoni

Agency
FCB Inferno

Branding agency
The Team