Yoni #FreeYourFace

Online Shop: Yoni
What they sell: All female vegan, organic & cruelty-free beauty products.
What they want: Release a Limited Edition Mask Collection
Platforms used: Facebook and Instagram

At Yoni, you can feel safe and comfortable while stepping into your at-home spa. Yoni brings only the most luxurious organic quality beauty products, 100% vegan and cruelty-free. You are supporting female empowerment and the power of your yoni. Welcome to the feminine divine.

Yoni, embrace the beauty of your inner goddess.

CONCEPT: Free your face. After years of being forced to be masked, we invite you to free your face from your mask. Share a photo of you in your very best mask. Register with Yoni (all feminine organic beauty products) and win a collection of Limited Edition Facemasks.

Hashtag: #FreeYourFace

Media Headline [POST CAMPAIGN]: Thousands of Faces Go Free Thanks to Yoni
Media Headline [DURING CAMPAIGN]: #FreeYourFace with Yoni

CAMPAIGN:

[FIRST FB POST CAPTION]
Release your natural beauty.
Share your face and win our Limited Edition Mask Collection in the mail.
Pop back tomorrow to follow the steps. #FreeTheFace

[FIRST INSTAGRAM POST CAPTION]
Release your natural beauty.
Share your face and win our Limited Edition Mask Collection in the mail.
Link in bio for the step-by-step. #FreeTheFace

[STORIES]
3 x slides
1st – What to do: Free your face >>>
2nd – What is it about: photo, mask collection, SWIPE UP to go to the website (CTA)
3rd – Hashtag: #FREEYOURFACE