Sportradar case study: bringing people and data together in a simple and emotional story.​

Sportradar is the global leader in understanding and leveraging ​the power of sports data to provide cutting-edge technology for ​the betting industry. But their presentation was technical, complex, and, in certain places, seemed to be written in code.​

Sportradar needed to harness the excitement of sport, the thrill of betting, and the beating heart of the app-development industry in​ a simple, engaging and visually-striking presentation.​

As a visual nod to the layers of complexity behind the product, we created a collage-inspired design style, bringing an illustrative representation of data together with human photography. ​

Each image was carefully selected to show the excitement of betting. Surrounded by simple line illustrations that represent the technical side of the brand, and sitting on a dark background to draw the eye, these simple images have a lot to say. ​
The font was chosen to be reminiscent of programming code, and where complex messaging needed to be simplified, we split content across multiple slides, using simple line icons as breadcrumbs, to guide the audience through the narrative.​