Café 308 - Visual Identity

I was able to put into practice through a real project some concepts taught in the course. With simplified shapes and working hard on the weight of the visual composition, I developed the logo of a Café store in Canoas/RS - Brazil.

The main elements that are present in the logo tell the story of the business. They are: coffee, nature, fig tree and country house. 308 Café & Bar is a space full of nature that serves meals and coffees in the shade of a century-old fig tree, and all this in the midst of the chaos of an urban city.

The Logo also aims to convey the necessary tranquility for this moment of pause and contemplation of nature.