My project for course: Minimalist Logo Design With Personality

Below you will see the many logos that were created for the client. This project was a little different to what I would normally deliver in that we tested multiple different styles. I worked in collaboration with the client and share my process throughout.

Usually, I would only supply 3 final concepts with rationale and key mockups. But in this case, I agreed with the client to share more in terms of my thinking which lead me down the route of designing around 20 final solutions which you can see below.

The overall logo had to be simple and memorable but also have an edge.

My focus was on 'less is more' but also trying to make the logo unique.