Tootor brand building

My relationship with the team behind Tootor goes way back in time. I’ve always admired their innovative approach on business and out of the box ideas. So, when they shared with me the concept of the new brand they were crafting in the backstage, I jumped right in.

For Tootor I did a special kind of work. Not only was I a brand strategist, but my role also expanded way beyond this. First, I set-up the marketing department, implemented the internal processes and procedure, and put the whole team on wheels. More important, I was part of the client's team right from the beginning, until the brand was autonomous enough so that I could act only as an external consultant, on specific situations.

I was hands on in the naming process, crafting the brand strategy & visual identity, developing the website and the platform behind, and in creating the media kit & the communication plan for the launching campaign.