My project for course: Creation of an Original Logo from Scratch

For this project, I had to create a logo from scratch using Adobe Illustrator.
After coming across all the theories with the professor, we started learning everything about logo design.

The final project consists of a complete logo design with a “brand manual” in PDF, which was composed of:
-Introduction
-Manifesto
-Origins of logo
-Construction
-Versions
-Typography
-Colors
-Breathing area
-Minimum size
-Incorrect use
-Mockups
Unfortunately, I wasn’t able to add the entire brand manual due to the large amounts of slides.

I first did some research on the internet and pinterest to see the competitors. After that I created a mood board.

Next, I started to do some sketching and then vectoring the sketches.

The final logo is a fusion between the S and the N, linked to the rest of the word.

I choose a blue monochrome palette. Blue is the most used color for this type of product since it's so relaxing.

The mock-ups are made with Photoshop.