Hato Japanese Restaurant

This brand was developed under the premise that Hato did not seek to be a traditional Japanese restaurant to fit stereotypes, but rather a fun proposal that communicated the creative influence of a chef as versatile as Paul Bentley.

While designing the brand, we deliberately sought to play with contrasts, proportions and textures to tell the story of the brand in a strong and distinctive way. Hato is a constant gastronomic surprise, ranging from truffle to fried chicken or beef tail ramen.

The result is a multicultural, straightforward, honest restaurant, where diners enjoy a brief but carefully crafted menu.

The isotype represents both the fusion of East and West with the use of a Western character (H) with stylistic reference to Japanese typography, but also is an abstraction of a torii, a traditional arch that is usually found at the entrance of Shinto shrines marking the border between the profane and sacred spaces. They consist of two columns supporting two parallel beams and in Japan they are a symbol of prosperity and good luck.