SCALE it – ENBW

With SCALE, EnBW is carrying out a digital transformation process. SCALE is a scalable, unified processing platform for all non-commodity products. Based on a modern IT architecture, it gradually integrates all previous isolated solutions from initial contact to billing into a continuous process.

BETTY + BETTY gives this digital process a face. With the help of a clear identity and an overarching story, the transformation process is supported and facilitates the necessary adaptation process for employees.

BRANDING—DYNAMIC LOGO
The logo, as the central sender of communication, picks up the vision and the core of SCALE: the successive change, adaptation and enlargement of the platform. For this purpose, the signet combines the scaling axes X and Y as an abstract association. Depending on the medium and content, the logo elements are used as a signet, word/figurative mark or as a design bracket.

BRAND IMPLEMENTATION—OFFICE ACCESSORIES
Employees who are to work with the digital platform in the future will be brought into contact with SCALE via various communication tools in order to get to know the product and integrate it into their daily work. The dynamic design concept takes up the agility of the platform and can be adapted to new topics within SCALE and to different media as required. The basic message is always guaranteed.

INFORMATION DESIGN—POWERPOINT
With the Power-Point-Master, all project participants have the opportunity to present current topics in a concise and differentiated manner according to individual areas with a clear sender and their own tonality. Various colour gradients help to differentiate between chapters or individual aspects within the processing platform.