My project in Content Marketing 101: Boost Your Business course
por delwoda @delwoda
- 130
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I am a French private teacher, and as a final project, I decided to publish a blog post on my website.
1. The post is linked to the podcast episode published the same day and will be accompanied by stories on Instagram and Facebook during the week, as a reminder to check the blog.
2. The blog post, as well as the podcast episode, is shared on Facebook (business page).
3. As for the subject, I choose to link the podcast episode and the blog post, but without making a copy. My podcast tells stories and opinions about daily life in French, and this specific episode is about simple pleasures in life.
After some research about the possible topics for my content, I found out that one of the most searched topic was "learning French and entertaining". There are already many articles online about movies and series to watch to learn French, so I decided to include it in the blog post but only at the end, and to emphasize other ways to combine French learning and fun.
Of course, in the podcast episode itself, I invite listeners to check the blog post.
4. The title was chosen according to the searches in Google.
5. I made a list of topics and added at the top the titles with links inside the post, to help people look for what they want. I also added some examples with links to YouTube channels and websites.
6. As for the text, I combined personal experience, humor and knowledge. and of course added my keywords.
7. I added pictures (but not too much) and put keywords in the titles and descriptions.
8. I added a link to my podcast episode, of course, but also to a previous blog post about French-speaking series. I will now update the "old" post to add a link to the new one.
9. Call to action: I invited the readers to subscribe to the newsletter to get updates about all the resources the website offers for free.
3 comentarios
helenapearce
Profesor Plus¡Puedo ver cuánto has aprendido! Si ha seguido todos los consejos, puede crear un plan promocional de marketing de contenido brillante que vincule sus diferentes flujos de contenido. Este es un ejemplo perfecto de brotación de contenido. ¡¡¡Bien hecho!!!
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delwoda
@helenapearce Estoy muy feliz de darle tan buenas noticias: las publicaciones de mi blog generalmente tenían 10 visitas, muy pocas, como puede ver. El último (mi proyecto final de este curso) obtuvo 175 visitas en 3 días. Y junto con el podcast sobre el mismo tema (que también obtuvo una cantidad increíble de descargas en comparación con los otros episodios), obtuve unos 10 nuevos suscriptores a mi boletín.
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helenapearce
Profesor Plus¡Estoy tan encantada de escuchar esto! ¡Qué excelente noticia! ¡Bien hecho y sigan con el buen trabajo! Las vistas seguirán creciendo a medida que su contenido se expanda. Muchas gracias por compartir, y espero escuchar más sobre su éxito en el futuro.
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