Spotify x Goole Home Mini Campaign
por Molly McGlew @mcglewmolly
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Spotify Premium and Google asked for a compelling campaign that captures the unique value proposition of this bundle offer. For two weeks only, new Spotify Premium users get a Google Home mini when they subscribe. The campaign extended from DOOH displays in NYC and LA to digital, social, radio, and email. The successful campaign drove an unprecedented number of Mini’s flying off the shelf and gave Spotify’s most significant increase in premium subscriptions to date through this limited-time offer.
My role as Creative Strategy Director on this project was to work cross-functionally with our sister agency Untitled, the client, and my Beekman Social team (internal social producer and freelance video editor) to develop compelling, engaging, and social-optimized assets, including copy, taglines, the social sizzle video and more.
See more details from art director & project partner Juliany Nakazat on her website here: https://julianynakazato.com/spotify-ghm
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