Greenwood Place identity design

Greenwood Place is a ‘philanthropy accelerator’, a community of strategic philanthropy specialists working in the United Kingdom and internationally to help philanthropists navigate the complex giving landscape. Their team provides strategic advice and implementation support to individuals, families and foundations working across a diverse portfolio of issue areas.

For me, inspiration always comes from the client’s product or business. The overall identity I've designed for Greenwood Place is a great example of this. The logo tree spells out their initials: GP. In my role as a design consultant for Greenwood Place and their clients, I have designed – and continue to design – a number of identities, reports, websites and stationery.